Uptick DSM is the umbrella for a family of brands and businesses building independent income — for ourselves, and for the people we work with. From small-business consulting to AV software, music, content, wellness, and original storytelling.
Founded by David Wayne Redfearn • Des Moines, Iowa • Building since 2025
Uptick DSM exists for one reason: to build as many independent financial income streams as possible — while helping other people do the same.
That mission shapes every brand under the umbrella. Some are services we sell. Some are products we make. Some are creative work we believe in. All of them are designed to compound, to support each other, and to give the people we work with a real path forward.
If you've got a hobby that could be a business, a craft that's underpriced, or a service you're great at but invisible online — that's the work we do.
"Independence isn't one big break. It's a stack of small streams, built deliberately, that add up to a life you actually own."— David Wayne Redfearn, Founder
Each brand stands on its own, with its own audience and its own offer. Most are still in the works — we don't launch until the math is right and the audience is real. Here's where each one stands today.
Custom growth plans for trades and service businesses — 30-day quick wins, 60-day paid strategy, 90-day lead projection, 2-year revenue roadmap. Free for a limited time.
Get your free planDavid Wayne Redfearn's music. Songwriting under his name. Electronic production as Shouting Pengu. Plus guitar instruction for students who want a real foundation.
Listen + learnJennifer Redfearn's health, wellness, and beauty line is in the works. Curated formulas, real ingredients, and a brand that respects the customer's intelligence. We'll announce when the first products are ready.
Get on the listAn AV project-management software, built from a decade of frontline experience. Born from watching a great AV company fail because the systems weren't there. The product is in development — early-access list opens soon.
Get on the listMotivational content for people who don't have time for inspirational poetry. Honest about how hard it actually is. Channels and posting schedule going live soon.
Follow the buildA framework for turning the thing you do on weekends into a real, repeatable income stream. Coaching, templates, and the playbook David used to do it himself. In development — first cohort details coming.
Get on the listThere's a project in production we're keeping quiet for now. When it's ready, you'll know. If you want to be on the list when it drops, the consulting intake is the best way to stay close.
Stay tunedDavid has been managing AV projects in the trades for over a decade. He watched what could have been a great company fail because the systems and the strategies weren't in place. He pitched the fixes. They took the ideas. Then they fired him.
That could have been the end of the story. Instead, it was the start of Uptick DSM. If they wouldn't let him save their business, he'd build his own — and help other small business owners avoid the same fate.
Uptick DSM started as a single consulting offer. It's grown into a family of brands that all share one principle: multiple independent income streams — for us, and for the people we serve. Some are services. Some are products. Some are creative work. All of them are part of the same mission.
The philosophy is simple: start with what's free, leverage what you already have, only add paid channels when the math works. Whether the brand is consulting, software, music, or something stranger — the discipline is the same.
Every Uptick DSM client starts with a free, custom growth plan. 30 days of quick wins, a 60-day paid strategy, a 90-day lead projection, and a 2-year roadmap. Normally $199 — free for a limited time.
Get Your Free Growth Plan